Copywriting services

Web copy

A website matters more than most businesses realise. It's similar to a first date; if it goes well, who knows where things could go, but if there's no spark, it's over before it even began.

When done badly, a website can be boring, uninspiring and fail to create a connection, which almost always results in no action. It's the end of a very short and pointless relationship.

But done well, it puts all the reasons why you love and believe in your business into words that are felt by the reader. They give people the chance to see your passion. And passion is contagious!

If you want visitors to feel engaged and invested from the moment they land on your website, I can help. Whether it's creating powerful home pages, building trust and connection through mission or about pages, or writing irresistible product descriptions, I'll work with you to tell your brand's story in a way that captivates.

Articles and blog posts

Build trust, give value, and position your brand as an authority in your industry with engaging blog content that informs, entertains, and inspires.

From thought-provoking articles to shareable blog posts, I’ll help you create content that your readers will love.

For a long time, many businesses and writers have treated articles and blog posts as little more than SEO tools. With advances in AI, the role of SEO is changing drastically. But that’s not the whole story. Blog posts and articles do far more than improve search visibility; they help brands build trust, earn respect, and establish authority with their target audience.

From an SEO perspective, I don’t know exactly what the future holds. What I do believe is that search engines will continue to favour content that is well-written, reader-focused, and provides genuine value. So however you look at it, producing high-quality content is as important as ever.

Whether your readers discover you through social media, word of mouth, paid advertising, or SEO, I’ll write content that keeps them engaged and coming back for more.

Email marketing and newsletters

Phone, keys, wallet, list.

Your list is special, like really special, and you had better show it the love it deserves! The people on your list have already started on the journey of trusting your brand. What you send them REALLY matters. Don’t send them any old rubbish, it’s both a wasted opportunity for your business and could risk turning them off your brand altogether!

Transform them into long-term customers and loyal fans. Get them excited about everything you do. Whether you need email campaigns, automated sequences, or engaging newsletters. I'll help you craft emails that build trust and get results.

Custom Copywriting Projects

The services above are just some of the most common types of copywriting work I offer, but there’s a whole lot more I can help you with! If you have a unique copywriting project in mind, let's bring your vision to life!

We’ll work together on a tailored solution that ticks all the boxes for you and your brand.

Services I offer...

• Website copywriting
• Blog post writing
• Article writing
• SEO copywriting
• Product descriptions
• Refreshing existing copy to improve SEO & readability

Duration

There’s no one-size-fits-all answer to this question. The duration of each project varies because no two projects are identical. However, deadlines are important, so turnaround times will be discussed and agreed upon before the start of the project, and they will always be met.

Here are some more...

• Social media copy
• Content strategy development
• Tone of voice development
• Brand messaging development
• Sales pages/landing pages
• Email marketing - newsletters & email campaigns

Oh, and these ones...

• Brochure copy
• Press releases
• Editing and proofreading
• Ad copy - print ads, online ads & social media ads

Revisions

Sometimes in life, good is good enough, but not this time!

I’m here to help you get your message out there. Your copy should only be filled with words you love and your readers engage with. We'll work to get it just right, even if this means ten revisions (it never does).

I take time to thoroughly understand your brand, its mission, its tone of voice and its ideal customers before I write a word. This helps me to produce work you love, the first time.

* if the project brief changes significantly, these revisions will be classed as an add-on or a new project, and will be discussed before any new work is started.

Pricing and how things work

As much as we probably both wish it wasn't so, price is an important factor for most business owners. But when it comes to copywriting there simply isn't a cut-and-dry answer.

Every project is unique because every brand is unique.

But please don't let what may look like my lack of transparency put you off; I believe in fairness.

When I work with someone, it's incredibly important to me that we both feel like we're winning. If not, our working relationship will feel strained from the get-go. If our ideas on budget don't align, that's fine, we simply aren't the right match. And c'est la vie.

When it comes to pricing, I aim to strike a balance between working with businesses where I can make a real impact (often smaller businesses) and receiving fair payment for my quality work. So, I’ll always be fair but I’ll never be cheap.