Your business needs a sustainability web page. Find out why

Benefits and key elements to include on your website’s sustainability page

Environmental issues are front and centre in many conversations in today’s business world. With more consumers seeking brands that genuinely care about the planet, showing your commitment through a dedicated sustainability page can create a real connection.

Let’s explore why this page is a great idea for your business and what to include, no matter where you are on your sustainability journey.

The importance of sharing your sustainability efforts

Building trust

Standing out

In a crowded market, highlighting your sustainability initiatives sets you apart. With so many options, it’s the details that sway buyer's decisions. Appeal to eco-conscious consumers who value your commitment to the planet.

Leading by example

Making eco-friendly changes shows you care about our planet. The more businesses embrace sustainability, the more others will follow suit, shaping future consumer expectations and forcing positive change.

Attracting eco-conscious consumers

It’s becoming more common for shoppers to actively seek eco-friendly brands. A sustainability page attracts those who prioritise environmental responsibility, influencing their purchasing decisions.

Business benefits of a sustainability page

Engagement opportunities

Invite customers to interact. Ask for their feedback on your sustainability efforts to build and foster community. Learn from their insights and grow together.

SEO advantages

If you’ve gone to the effort of creating a business website, you want it to be found! Optimise your page with relevant keywords to boost visibility among eco-conscious consumers, making it easier for them to find and support your brand.

Showcasing what matters

Your sustainability page is your platform to communicate ongoing efforts, proving your commitment to positive change. Use it to attract like-minded partners, investors, and collaborators who share your values.

What to include on your sustainability page

Defining sustainability for your business

Whether you’re “eco-friendly,” “responsible,” or “green,” it doesn’t always need to be the term “sustainable.” Find language that resonate with your brand and audience. Highlight actions supporting the planet, no matter the phrase.

Current practices

Detail specific actions you’re taking - like ethical sourcing, waste reduction, and green energy use—to show how you’re making a difference.

For small businesses starting out

Even small steps count. From mindful sourcing to community engagement and leading by example, every effort adds up toward a greener future.

Honesty and transparency

Be clear about your efforts to build trust. Don't try to make things sound better than they are, if you're on the journey customers will support you.

Avoid potential greenwashing by always providing honest, factual information

Sustainability reports and future goals

Share annual updates and long-term objectives to demonstrate continuous improvement and accountability.

Transparency matters. Just as in personal relationships, it goes a long way in business too.

A sustainability page lets you open up about your positive impact efforts. But make sure you’re also sharing the areas needing improvement; show how you plan to tackle them, inviting your audience on the journey.

For a business to come out and say, “We are sustainable,” is quite the statement. I believe it’s a never-ending journey with unlimited opportunities to improve.

It can’t be ticked off the list.

Tips for a standout page

Call to action

Engage visitors to explore and interact with your sustainability initiatives, building a community around shared values.

Visual storytelling

Use images and stories to bring your sustainability journey to life, inspiring action and connecting emotionally with your audience.

Ready to create your sustainability page?

It’s more than a marketing tool, it’s a statement of your commitment to the planet and your customers. Start today to enhance your brand and contribute to a sustainable future.

If you think it’s a great idea but just don’t know when you’ll have time or don’t feel you can quite put your message into words, get in touch because I’d love to help. I am a sustainability copywriter, after all.